BUSINESSMOTIONS PLATFORM CAPABILITIES
Best in class tools combined with industry best practice techniques
Our Services – Comprehensive and Fully Integrated
Our services offer small businesses a single source approach for all your marketing, technology and operational needs. Each service targets your success in one or more of the 3 critical areas: Brand Identity and Awareness, Lead Generation and Customer Conversion. See below to view the individual service areas.
You’ll find the real potential of our services is unleashed when delivered as part of an integrated solution. As a client, you’ll have a dedicated Account Manager who will consult with you regularly to ensure you’re realizing your goals. Our services and solutions are managed to your expectations and tailored to save you time for the higher value pursuits of direct client or customer interaction.
Branding Development and Management Services
Core to your marketing is your printed material. Whether it’s branding pieces, marketing collateral or unique content for specific needs, professional and consistent presentation is integral to your brand. Using your printed collateral to drive traffic to your online presences, your website and social media sites, is an effective way to create an ongoing communication environment with your customers, creating top-of-mind visibility and timely communication opportunities.
With BusinessMotions you get the convenience and cost effectiveness of having one branding and content partner to deliver all your printed marketing material ensuring consistent presentation across platforms as your brand evolves. When revising or updating your design elements, BusinessMotions assures the new content is applied to all the appropriate print and online presences.
As the center post of your online presence, your website should properly reflect your professionalism, style and commitment to your client’s satisfaction. How a website looks is important, but equally important is how well it performs in attracting and capturing leads. Unique consideration also needs to be given to its appearance both when using a computer as well as mobile devices such as smart phone and tablets. Customers often seek educational information to help them with commonly asked questions before purchasing. BusinessMotions can help you design and maintain a website aligned to your objectives, optimized to drive traffic to your site and keep viewers engaged.
Landing pages are low-cost tools used to direct traffic from search results, paid search results, and interactive advertising platforms to your lead generation database. They are an effective way to promote unique and specific marketing messages and enable tracking technologies for interactive ad networks. BusinessMotions will work with you to design, implement and manage your online marketing plan.
Social Media offers the unique benefit of being both cost effective and permission-based, meaning audiences are more likely to see your messaging. Once “Liked,” added to “a Circle” or “followed” by a visitor, your posts will be displayed in their newsfeeds. There are many opportunities in social media to maintain top-of-mind awareness with your sphere of influence by posting high quality, relevant content frequently. BusinessMotions can help.
It’s important to use each platform appropriately for your audience and the unique styles of the varying platforms. What works on Facebook isn’t always the right content for Google+ audiences. Each platform also offers unique advertising and promotional capabilities. Let us share with you how we can manage and optimize these services for you.
Creative and response-generating emails are the starting point for building your online sphere of influence and are critical to maintaining it. Using your electronic address book contacts and email contacts, email campaigns invite and incent recipients to join your online presence or frequent your website. Useful for promoting listing availability, market updates, community news and updates about your online presences, email should be a part of your marketing strategy.
Properly configured email and other messaging campaigns are ideally suited to generate rapid awareness to content your audience will appreciate. Content such as images and messaging need to be optimized for both desktop and mobile device viewing. Let us show you how effective use of email can improve your marketing efforts or let us show you how we can integrate email messaging into your online presence launch program for maximum adoption.
Online and particularly Interactive Advertising is are increasingly popular techniques to market online. Let us show you how our most proficient clients are including these services in their marketing mix to promote and grow their business. Services include ad goal and budget setting and management, search engine optimization (SEO) techniques for your website and landing pages, Google Ad Words, interactive ad networks and display ads published at third party websites, proprietary social media platform localized advertising capabilities and promotional techniques for your listings.
BusinessMotions understands the importance of pipeline and conversion management. We also understand how challenging it can be to balance time spent face to face with active clients and administering tools necessary to generate leads and maintain relationships with customers. The tools and technology supporting these functions can be cumbersome and even overwhelming to use.
Your account manager will operate these tools on your behalf saving you the trouble of managing the complexity of the applications, tool and interface changes and feeling like you’re not getting the most out of your investment due to underutilization. We will work with you to understand your requirements, offer suggestions on optimal tool usage and design a program so you receive the maximum benefit without the overhead. Our services are designed to enable you to focus your time on client interactions, not the tools to administer them!
Your account manager will manage the functionality with those applications your business depends upon including lead generation sites, marketing automation tools, lead nurturing tools, customer relationship management tools and active messaging tools.
Managed Partners
Now you can offload the work of managing these partners while staying informed as their services, pricing and additional capabilities. Let BusinessMotions help you focus on managing your active clients and customers while we manage your partners for you.
